This is simple. Without bees there is no pollination. Without pollination there is no cocoa. Without cocoa there is no CHOCOLATE!
The potential impact of the dwindling population of bees and other pollinators is huge that people have a hard time grasping what this means to them. Bees are responsible fo the pollination of at least 140 crops including many fruits, nuts, vegetables, coffee, cocoa, herbs and spices, forage crops for livestock and plants of medicinal benefit. This is so overwhelming, how can people really relate to how they could be affected?
We looked at producing a documentary on the cataclysmic affect of the disappearance of the bees on humanity. As we researched doing, we realized that it would yet another environment heavy film playing mainly to the choir- to those who already understand that our world in trouble. However, these films aren’t producing the level of involvement by people which needed to create the changes. For many people I feel these land heavily leaving people feeling that the situation is beyond them to cope with.
We have been looking for ways to awaken people, motivating and inspiring them to become involved.
The Day ALL the Chocolate Disappear™ grabs people’s attention on a visceral level. Chocolate is somethings many people love and women rely on to deal with hormonal stress. It’s powers to elevate mood are well-known and appreciated. We’ve experimented with this line for a campaign for bringing people awareness of the impact of the contribution of bees on humankind. Most people had an immediate gut level reaction, a desire to help in whatever way they could and for many, to immediately get some chocolate!
Potentially we could get industry support for this campaign and we have some initial interest.
Additionally there are other major impacted foods, coffee, citrus, almonds, wine, beef and dairy because cattle feed is affected, soybeans, and even hot peppers. And of course, honey!
We’re looking for people with industry contacts, especially on major boards or CEO level contacts of major businesses. Your help, ideas and energy is welcome.
mothersgardenglobal.org
beeabundance.org